Koleksi dan Dokumen Digital

The realms of scientific meaning framework for constructing theoretically meaningful nominal definitions of marketing concepts

A3411 - TEA t

Artikel

R. Kenneth Teas
Kay M. Palan

1997

AMERICAN MARKETING ASSOCIATION

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Film critics: influencers of predictors?

A3412 - ELI f

Artikel

Jehoshua Eliashberg
Steven M. Shugan

1997

AMERICAN MARKETING ASSOCIATION

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Marketing literature review

A3413 - LEO m

Artikel

Myron Leonard

1997

AMERICAN MARKETING ASSOCIATION

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Form the editor: the journal of marketing 1993 to 1996

A3414 - VAR f

Artikel

P. Rajan Varadarajan

1997

AMERICAN MARKETING ASSOCIATION

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From the editor: reflections on research and publishing

A3415 - VAR f

Artikel

P. Rajan Varadarajan

1996

AMERICAN MARKETING ASSOCIATION

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The american customer satisfaction index: nature, purpose and findings

A3416 - FOR t

Artikel

Cleas Fornell
Micheal D. Johnson
Eugene W. Anderson

1996

AMERICAN MARKETING ASSOCIATION

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Interdepency, contracting, and relational behavior in marketing channels

A3417 - LUS i

Artikel

Robert F. Lusch
James R. Brown

1996

AMERICAN MARKETING ASSOCIATION

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Determinants of distribution intensity

A3418 - FRA d

Artikel

Gary L. Fraizer
Walfried M. Lassar

1996

AMERICAN MARKETING ASSOCIATION

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The management of customer-contact service employes: an empirical investigation

A3419 - HAR t

Artikel

Michael D. Hartline
O. C. Ferrell

1996

AMERICAN MARKETING ASSOCIATION

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Household expenditure in response to natural disasters

A342 - h

Artikel

2015

UNIVERSITAS GADJAH MADA

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